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Krystel's Resume

Here is some information about me. To find out more about what I do, check out projects, creatives & viral.

 

Thank you for taking the time to find out more about me! 

Experience

2016 - Present

Ad-hoc Photographer and Assistant

Photography has been my hobby since I was 16, and joined my hall's photography club in 2016 and started taking photography even seriously. I specialize in travel, events, lifestyle and stage photography. I assist in site recces and photoshoots for weddings, pageant and studio shoots. Find out more under Creatives!

Summer 2019

Marketing Intern

Partnerships, Community & Solutions @ National Council of Social Services

Singapore

  • Assisted in copywriting for Social Service Institute (SSI) social media pages, EDM to build up brand awareness  
     

  • Data analysis of SSI’s social media, EDM, website through social media management platforms to generate more effective marketing campaigns, increasing brand awareness and total leads 
     

  • Spearheaded marketing efforts for Training Network Model and S-GOOD programmes for non-profit directors from generating marketing ideas to creating promotional collaterals - posters and videos, posting them on social media and analysing data  
     

  • Assisted with event management, photography and videography coverage for social service associations networking sessions 

Summer 2018

Human Resource Intern

BreadTalk Group 

Singapore

  • Assisted in internal company events such as BTGVMV, an event to promote the new mission, vision and values of BreadTalk and sports day through the design of banners  
     

  • Improving the working atmosphere in BreadTalk through a series of welfare initiatives such as the distribution of fruits and potted plants with self-designed cards containing motivational quotes with “lele”, the welfare mascot of BTG  
     

  • Aided in the recruitment of staff through interviews and the design of name cards used during recruitment drives 
     

  • Consolidated employment applications and staff information to be digitally archived 

Education

2016 - 2020

Business School, National University of Singapore

Bachelor of Business Administration (Marketing) with Honours (Distinction)

  • CAP 4.23 / 5.0 (Distinction) 

  • Grab Academy Scholar (2019 - 2020) 

  • King Edward VII Hall Professor Lee Hin Peng Bursary (2017 - 2018) 

Aug - Dec 2018

Maastricht University 

Student Exchange Programme

Maastricht, Netherlands

  • Experienced living and studying abroad

  • Learning more about other cultures through way of life, language, travelling and food 

  • Cycled everywhere, best feeling in the world!

2014 - 2015

Temasek Junior College

Arts Stream

  • 3 Distinctions in H2 History, China Studies in English, Economics at GCE ‘A’ Levels 

  • Eagles award for achievement and leadership  

  • Participated in Overseas Outreach Programmes, Cheerleading and Choir

Projects & Consulting

Nissin Foods Singapore

Field Study Project (Final Year Project) 

Jul - Dec 2019

Designed marketing launch plan - offline (supermarkets) and online (social media, influencer marketing)  for Halal Nissin Cup Noodle launch in Malaysia to gain market share and brand awareness vis-a-vis competitors 

Travelled to Kuala Lumpur, Malaysia to conduct market research and gain insights on target Malaysian consumer instant noodle preferences as well as potential promotional opportunities  

Designed marketing collaterals – social media posts, supermarket advertising on gondola ends, island displays to develop branding and communication to drive brand awareness amongst Malaysian consumers   

Recommend marketing mix and segmentation strategy including: flavours, price, purchasing opportunity, consumption  patterns, place, target segment 

Ceramiracle  (Ceramiracle is an indie skincare brand based in California)

Pricing Strategy Consulting

Jan - May 2020

Rebranding and shifting  Ceramiracle’s brand focus on their First Light range to stand out from competitors and establish a unique selling point

Marketing launch plan to increase brand awareness via content creation –Instagram, Facebook,TikTok challenges, Blog posts

Conducting price sentiment analysis via focus groups to optimize prices of products and product bundles 

Conduct competitor and market analysis (offline and online) in the skincare and supplements industry  

Professional skillset

Entrepreneurial Mindset

Social Media Management - TikTok, Instagram, Facebook & Workplace, Twitter, Youtube, Linkedin, Youtube

Teamwork & Collaboration

Microsoft Office

Video Editing - iMovie, Premiere Pro (Learning)

Canva, Adobe Lightroom, Illustrator (Learning)

Website Creation - Wix

Social Media Management Tools - Hootsuite, Buffer 

Photography - Canon

beginner and intermediate photography courses

FMCG Brand Marketing

Languages

English (native)

Mandarin (Native)

Bahasa Indonesia (Conversational)

Committees & Service

King Edward Vii Hall 

Aug 2017 - May 2020

KE Vision (Photography Club), Mentor ​

  • Responsible for guiding new members and teaching them camera, composition and editing skills 

  • Key photographer for hall and inter-hall events - inter-hall games, drama, dance, performance productions

  • Involved in external photoshoots with Office of Student Affairs of National University of Singapore for display on their website and National University Hospital (NUH) as part of a community involvement where we document the journey of cancer patients

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King Edward Vii Hall 

Aug 2017 - Aug 2018

The Socs (Publicity Team), President 

  • Responsible for managing social media promotions and content on Facebook and Instagram, which saw an increase in followers from 500 to 1,196 followers on Instagram in a span of 9 months

  • Spearheaded the project “Humans of KE” which aims to foster a closer community amongst 900 residents 
     

KE Titans (Cheerleading Team), Secretary

  • Responsible for 60 recruiting members, social media promotions for recruitment and fundraising and administrative work

King Edward Vii Hall 

Aug 2016 - Aug 2017

Overseas Community Involvement Programme Laos                         

  • Travelled to Hin Heup, Laos in May 2017 to educate villagers on composting and to introduce children to different cultures

  • Responsible for fundraising activities such as car wash, roses and raised $10,000 to build school facilities for villagers 

  • Single Handedly spearheaded a fundraiser selling waffles that raised $700 in 2 days
     

Mentor at Ang Mo Kio Family Service Centre â€‹

  • Tutored underpriviledged children weekly in English, Mathematics and Science

  • Facilitated festive events such as Christmas Parties

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NUS Rag and Flag day, Volunteer

  • Participated in the yearly tin can donation across Singapore in 2016 and 2017 for our beneficiary, Lee Kong Chian Gardens School

National University of Singapore, Faculty of Business

Aug 2016 - Aug 2017

Business Orientation Week, Camp Counsellor                   

  • Guided 16 freshmen during the 4 day camp as a prelude to university life as a NUS Bizader, inculcating in them the Bizad Spirit 

  • Participated in multiple dry runs over the course of the academic year as well as facilitated beach day games station to ensure smooth runing and fair play
     

NUS Rag and Flag 2016 ​

  • Participated in a month long camp to build floats for Rag and Flag day peformance to raise funds for beneficiaries

  • Won best floats and overall performance across the faculties in NUS 

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